We’re planning a BIG day for Shop Small Polk this year and we hope you’ll join us for the fun! Starting Thursday, November 1, we will begin announcing the small businesses that are participating in the day’s events. You’ll want to make sure you’ve RSVP’d to the event on Facebook, or get on our Shop Small list to be informed of the activities we have planned! We’re still finalizing the details, but here’s what we know right now!
Customers who want to participate will find a Kick-Off Location to grab their passports and swag bags with goodies from participating merchants. Once you have your passport, you can go shopping! Each participating merchant will have a stamp to credit you for every $10 you spend throughout the day. Every $10 will count as one entry into the contest we will have at the end of the day. There will be 2 ways for you to participate in the contest: both of them will require that you have a passport! You can either attend our wrap-up party or enter your passport information online. Full instructions will be online when they become available.
We’re still getting this together!
Last year, we had a GRAND PRIZE of $500 CASH for the BIGGEST Spender!!*
All others will be entered to win prizes to local events, merchandise, restaurants and more!
* Must enter the contest online and have a passport for verification of your purchases!
What is Shop Small®?
Shop Small is about more than just shopping at small businesses. It’s a cause that helps to support local economies and promote vibrant, diverse communities. It’s also a nationwide movement fueled by shoppers, business owners, and organizers who come together and celebrate the community because they know it matters.
American Express launched Shop Small on November 27, 2010. The day became official and recognized by the U.S. Senate in 2011. In 2012, elected officials in every state championed Small Business Saturday.
What is Small Business Saturday®?
It’s an annual shopping tradition dedicated to supporting small businesses and celebrating communities across the country. Founded by American Express in 2010, Small Business Saturday is celebrated every year on the Saturday after Thanksgiving. This year, you can get out and support the places you love with the people you love on Nov 24.
What impact does Shop Small have on my community?
Small businesses play a key role in helping communities thrive. By shopping or dining at your favorite local places throughout the year, you’re showing your support for small businesses and making a positive impact in your community.
In 2017, our community was introduced to Shop Small with the Shop Small Lakeland event. Featuring over 400 participants and 44 participating merchants, Shop Small Lakeland generated an estimated economic impact of $40,000 in just one day.
What role does American Express play in Small Business Saturday?
In 2010, American Express founded the holiday. Today, American Express provides materials for supporters and businesses, in addition to offering ways for shoppers to stay engaged with the small businesses in the community.
If you’ve registered for Shop Small Saturday through American Express, that’s great! However, our Shop Small Polk initiative has some key benefits for merchants that are different.
By registering for Shop Small Saturday through AMEX, you’ll receive marketing materials like balloons and posters, but as far as promotion and belonging to a bigger network of local businesses participating…you’re on your own. With Shop Small Polk, participating merchants will enjoy localized exposure on behalf of Lakeland Business Leaders and Bartow Chamber of Commerce and access to a wide network of shoppers who are pledging to Shop Small on November 24. With social media, email, and print promotion managed by LBL and Bartow Chamber of Commerce, you’ll receive exposure without having to manage any of that yourself. Shop Small Polk merchants will have their businesses added to a printed “passport” and an easy-to-navigate Shop Small Polk map handed out to shoppers on Shop Small Saturday, encouraging shoppers to visit and shop at all participating businesses in order to spend money, earn passport stamps, and take part in fun giveaways. None of these campaign benefits are included with your registration with AMEX’s nationwide, “one-size-fits-all” effort. This is all part of the Shop Small Polk fun!