What makes a community special? What gives it a vibrancy to be unique? There could be many answers but they would all center around the small, local businesses that help the community flourish. Small businesses give their community its own special flavor. Not only do they provide unique options for shopping, services or dining but they also give back of their time, talents and treasures. They employ a large percentage of a city’s workforce and they help keep more money within the local economy than a large corporation. This is why it is so important to support small business everyday.
In 2010, Small Business Saturday was created as a way to aid many small businesses hurting from an economy in recession. Founded by American Express, Small Business Saturday was a way to support the local, small businesses that keep our communities strong every day by promoting them on the Saturday after Thanksgiving. This was a way to feed off the Black Friday momentum and encourage people to Shop Small and bring more holiday shopping to small businesses, and into local economies. It didn’t take long for our nation to take notice of the importance of the Shop Small movement. In 2011, the Senate unanimously passed a resolution in support of the day and in 2012 all 50 states participated in the movement.