A Little Love Goes a Long Way!
Our little campaign was a great success. Mostly, because it was a great START, but it told us what we wanted to know that just a few people can make a big difference. We saw over 400 people participating in our campaign – getting passports, visiting our 44 merchants and making purchases. The ShopSmallLkld contest had 33 participants, with purchases totaling anywhere between $20 and $630! The total amount spent among all our participants was $5,270, with an average spend of $160/per person!
The overwhelming part of all of this, is that, this is only the people who submitted their entries into the contest. We gave away over 400 passports and the merchants reported a lot more people getting their booklets stamped than the 33 entrants. So, let’s do a little math. If 400 people participated in our campaign, and the average person spent $100 ($60 dollars less than our contestants), the total economic impact of the event may have been as high as $40,000!
To say we were excited, is an understatement! That’s why we’re doing it again, only this time, we’re going a little bigger! Our friends at the Bartow Chamber of commerce reached out to us this Spring and asked if there was any way they could join in the fun!? And, of course, we said yes!